Florists: 5 Tips to Sell More

The flower shop business doesn’t go out of style. Generation after generation, Mexicans maintain the custom of giving flowers on special dates, such as Mother’s Day, Day of the Dead, Valentine’s Day or birthdays. This is good news for entrepreneurs in the sector: according to data from the Mexican Council of the Flower, the consumption of cut flowers in Mexico reaches $ 10,000 million a year.

Of course the competition is a lot. And not to disappear, a florist has to keep abreast of the latest trends, innovate in its offer and work day by day on the profitability of its operation. The growth formula that experts recommend could be summed up in three words: creativity, technology and service. Here we explain in more detail what it is.

1. Work in your own style

Today you can buy flowers anywhere, from a street stall to a self-service store or an application. To avoid competing on price, it is important that you give a value to your offer; you become the number one choice of customers. That difference can be in the style of your arrangements (for example, have you thought about including candy or fashion accessories?), in the exceptional quality of the service or in the ability to surprise your consumers.

2. Diversify your market

The most traditional florists usually stay focused on their lifelong customers. A typical case is those businesses located near a funeral home, which simply sell crowns and bouquets of very simple flowers. But markets move fast, and we cannot fail to take into account the growth of online sales. Analyze what your current market is, where new trends and opportunities could be, and what you need to do to gain new consumers. Keep in mind that one of the most profitable segments are events, such as weddings, parties or congresses. You can also add new services, such as gardening or landscaping.

3. Refine the operation

Large florists use at least 80 varieties of flowers, and this number represents many challenges regarding inventory management . First, because the cut flowers have a short life, and secondly, because they are delicate products that need special care for storage and transport. That is why it is so important that you have an administration system that allows you to register operations such as sales, purchases, billing and inventory control from anywhere in the store .

4. Give the best customer service

A person who gives flowers is very demanding regarding details such as respect for the place and time of delivery, the status of the arrangement or that the greeting card has the correct information. Be very careful also with the cleanliness, aroma and decoration of the store: storing the flowers in buckets on the floor and having withered arrangements on display will send a bad message to your current or potential consumers. And do not forget to offer different payment options, today there are no excuses for not being able to charge with credit or debit cards.  

5. Stay in permanent communication with your customers

Do not let your florist live only on impulse sales, on the contrary, keep in touch with your most loyal consumers , know what the special dates are in their life and remind them that you are there to help them make the best gift or surprise An important person. To do this, you need to work in a database that includes the name, phone and email of your customers, but also the birthdays and other special dates of your loved ones.

10 Best Selling Florists Products

Best Seller #1

2 Roll Clear Floral Tape,1/4″ Wide Florist Tape,Clear Waterproof Florist Tape,Waterproof Floral Tape for Fresh Flower Crafts,Flower Arrangements Supplies

2 Roll Clear Floral Tape 1/4  Wide Florist Tape Clear Waterproof Florist Tape Waterproof Floral Tape for Fresh Flower Crafts Flower Arrangements Supplies

  • Materia: Made of high quality PET, transparent backing color, can withstand temperature range of -10~200 degrees Celsius, with knife tear method.
  • Features: Easy to use, make a woven pattern at the top of the vase so that you can easily place each flower where you want
  • Waterproof: After a good fixing in the vase with transparent tape, the tape will not detach after adding water, suitable for fresh or with wet flower stems, long fixing time, good adhesion and waterproof performance.
  • Use range recommended: Foam fixing in transparent glass vase. The fixing of fresh flower stems, the vase mouth creates a grid to make flower arrangement easier.
  • Shopping list: You will get 2 rolls clear floral tape, tape width 0.6cm/0.24Inch, the length of each roll is 100Ft

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Best Seller #2

I’m A Florist Caffeine Glitter & Chaos Funny Floral Florist T-Shirt

I m A Florist Caffeine Glitter & Chaos Funny Floral Florist T-Shirt

  • Funny florist outfit for professional florists with flower shop or hobby florists. Perfect for all floral designer who love the work with fresh flowers. Also great for gardeners, landscapers and botanists. Funny outfit for an introverted & shy plant lover.
  • Funny florist work quote. Makes a great apparel for a florist, gardener, landscaper, floral designer. Humor florist design for a florist with sense of humor. Perfect for everbody who loves flowers. Great flower lover apparel.
  • Lightweight, Classic fit, Double-needle sleeve and bottom hem

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Best Seller #3

Sakagen Hand Creations Florist Scissors F-170 – Moss Green by Sakagen

Sakagen Hand Creations Florist Scissors F-170 - Moss Green by Sakagen

  • It is hard to rust by fluororesin processing.
  • Made in Japan, Iron is also used inside the handle.
  • Cover of the cutter part is attached. *Color of the cover may vary.
  • Sakagen founded in 1903 is a Japanese company that manufactures and sells scissors for flowers and gardening.
  • “Good Design” award winner!

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Best Seller #4

Florist

Florist

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Best Seller #5

Florist Shirt Funny Coffee Lover Floral Designer Gift T-Shirt

Florist Shirt Funny Coffee Lover Floral Designer Gift T-Shirt

  • Funny florist shirt and floral designer shirt for all coffee lovers. Florist coffee shirt and coffee floral designer shirt with a humor quote about flowers and coffee. Coffee lover florist shirt with a joke saying.
  • Floral designer gift, funny florist gift, floral design gift for coffee lovers for birthday or christmas. Funny floral designer gift for your florist friend or floral designer mom. Florist birthday gift, floral designer christmas gift.
  • Lightweight, Classic fit, Double-needle sleeve and bottom hem

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Best Seller #6

Floral Foam Blocks Florist Flower Styrofoam Green Bricks Applied Dry or Wet Flower Foam Bricks Arrangement Supplies for Artificial or Fresh Flowers – Set of 2

Floral Foam Blocks Florist Flower Styrofoam Green Bricks Applied Dry or Wet Flower Foam Bricks Arrangement Supplies for Artificial or Fresh Flowers - Set of 2

  • WHY USE FLORAL FOAM? Floral foam is intended to wick moisture to keep fresh floral arrangements alive. It stabilizes flowers. This means you can create and deliver the design you intend for floral art, DIY, Wedding, gardening…
  • WET AND DRY: Floral Foam bricks can be used both wet and dry. For wet use, place the block or brick on top of the water and let them sink Floral foam has air-filled cells and when water moves into the cells, the air is pushed out and the foam sinks and saturates. They are ready for decorating and you can start adorning them with fresh flowers. The fresh flowers will remain hydrated for 7- 10 days. Foam blocks securely hold silk and dried flowers to create dazzling floral arrangements!
  • SHAPE IT: Floral foam blocks are made of soft fine Styrofoam and are easy to cut with floral knife. They can be cut or molded into interesting shapes like hearts, spray bars, crosses, cages, design rings, table Decor, sports shapes, and many others.
  • SOFT AND EASY TO USE: It is extremely soft and easy to mold with your hands to fit in a container. Use it in a vase at home, or in a DIY flower basket or packing the bouquet flower and so on
  • PACKAGING: The package includes 2 Foam Blocks. Each block measures 3″ X 4″ X 9″

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Best Seller #7

Barbie Florist Playset with 12-in Blonde Doll, Flower-Making Station, 3 Dough Colors, Mold, 2 Vases & Teddy Bear, Great Gift for Ages 3 Years Old & Up

Barbie Florist Playset with 12-in Blonde Doll  Flower-Making Station  3 Dough Colors  Mold  2 Vases & Teddy Bear  Great Gift for Ages 3 Years Old & Up

  • Run a floral shop with the Barbie florist doll and playset!
  • Includes Barbie florist doll, flower-making station, 3 colors of dough (yellow, pink and green), 2 vases, a mold, cleaning tool and a teddy bear accessory for playing and creative expression!
  • Wearing a cute striped smock with pockets for tools, Barbie florist doll is ready to create beautiful bouquets for her customers with the flower-making machine and dough.
  • To make flowers, put the dough in the middle of the workstation and then put the “vase” on top. Push the side lever and watch the flowers appear in the vase!
  • Use different colored dough to create different colored flowers and use the mold to make additional flowers, too!
  • Explore a world of creative play and storytelling fun with the Barbie florist doll and playset and watch customers line up for the beautiful blooms!
  • Makes a great gift for kids 3 years old and up especially those who love flowers, nature and making beautiful floral arrangements!

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Best Seller #8

Florist Gardener Botanist Friends Parody Be There For You T-Shirt

Florist Gardener Botanist Friends Parody Be There For You T-Shirt

  • Are you looking for a matching gift? Then you should buy this outstanding design! People will love this cool design. Great gift for your mother, father, grandfather, grandmother, uncle, aunt, sister or brother.
  • An ideal gift idea for lovers and fans whether for Christmas or birthday. A great surprise for any special occasion such as Father’s Day, Mother’s Day and any other anniversary. Papa, Mama, Grandpa or Grandma will be happy about it.
  • Lightweight, Classic fit, Double-needle sleeve and bottom hem

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Best Seller #9

100 Pack Floral Water Tubes Plastic Flowers Vials Stem Water Tube Small Rose Water Holder Florist Supplies for Flower Arrangements Decoration, 10ml

100 Pack Floral Water Tubes Plastic Flowers Vials Stem Water Tube Small Rose Water Holder Florist Supplies for Flower Arrangements Decoration  10ml

  • Floral stem water tubes are made of high quality plastic for durable use; Eco-friendly, easy to use.
  • Tube size: 2.8 x 0.8inch, 1/2″ in opening width; Leakproof cap holds water securely without spills or leaks.
  • Package includes 100 pieces flower stem holder water tubes, perfect supplies for florist, and for other crafters.
  • Give the root stem of the flower complement moisture, prolong the life of the flower, prevent wilting and drooping.
  • Suitable for all kinds of root crops, roses, carnations, gerbers, pompoms, chrysanthemums, other fresh flowers.

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Best Seller #10

Tinsow Floral Foam Knife Florist Professional Cutting Knife for Flower Foam Block, Cake, Fruit, Utility Knife for Floral Foam Block Bricks (Light Purple)

Tinsow Floral Foam Knife Florist Professional Cutting Knife for Flower Foam Block  Cake  Fruit  Utility Knife for Floral Foam Block Bricks (Light Purple)

  • A florist must have cutting knife for flower foam blocks. A handy tool for decorating wedding, opening ceremony.
  • Easy to use. Anti-slip plastic hand with steel sharp blade.
  • Used to cut the foam block into the shape and size that you need. Also apply to cut cake and melon fruit.
  • Package include one 14.2″ knife.
  • If you have any problems, please feel free to contact us. We will reply you as soon as possible in 24 hours from Monday to Friday.

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Introduction to Tulips – Wholesale Flowers UK and Academy ( Triangle Nursery)

Introduction to Tulips - Wholesale Flowers UK and Academy ( Triangle Nursery)

Read more here: wholesale flowers UK

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