Florists: 5 Tips to Sell More

The flower shop business doesn’t go out of style. Generation after generation, Mexicans maintain the custom of giving flowers on special dates, such as Mother’s Day, Day of the Dead, Valentine’s Day or birthdays. This is good news for entrepreneurs in the sector: according to data from the Mexican Council of the Flower, the consumption of cut flowers in Mexico reaches $ 10,000 million a year.

Of course the competition is a lot. And not to disappear, a florist has to keep abreast of the latest trends, innovate in its offer and work day by day on the profitability of its operation. The growth formula that experts recommend could be summed up in three words: creativity, technology and service. Here we explain in more detail what it is.

1. Work in your own style

Today you can buy flowers anywhere, from a street stall to a self-service store or an application. To avoid competing on price, it is important that you give a value to your offer; you become the number one choice of customers. That difference can be in the style of your arrangements (for example, have you thought about including candy or fashion accessories?), in the exceptional quality of the service or in the ability to surprise your consumers.

2. Diversify your market

The most traditional florists usually stay focused on their lifelong customers. A typical case is those businesses located near a funeral home, which simply sell crowns and bouquets of very simple flowers. But markets move fast, and we cannot fail to take into account the growth of online sales. Analyze what your current market is, where new trends and opportunities could be, and what you need to do to gain new consumers. Keep in mind that one of the most profitable segments are events, such as weddings, parties or congresses. You can also add new services, such as gardening or landscaping.

3. Refine the operation

Large florists use at least 80 varieties of flowers, and this number represents many challenges regarding inventory management . First, because the cut flowers have a short life, and secondly, because they are delicate products that need special care for storage and transport. That is why it is so important that you have an administration system that allows you to register operations such as sales, purchases, billing and inventory control from anywhere in the store .

4. Give the best customer service

A person who gives flowers is very demanding regarding details such as respect for the place and time of delivery, the status of the arrangement or that the greeting card has the correct information. Be very careful also with the cleanliness, aroma and decoration of the store: storing the flowers in buckets on the floor and having withered arrangements on display will send a bad message to your current or potential consumers. And do not forget to offer different payment options, today there are no excuses for not being able to charge with credit or debit cards.  

5. Stay in permanent communication with your customers

Do not let your florist live only on impulse sales, on the contrary, keep in touch with your most loyal consumers , know what the special dates are in their life and remind them that you are there to help them make the best gift or surprise An important person. To do this, you need to work in a database that includes the name, phone and email of your customers, but also the birthdays and other special dates of your loved ones.

Top 10 Best Selling List for Florists

  1. Florist Definition Floral Designer T-Shirt
  2. JNDJNFV 14Piece Flower Arrangement Kit, 6.9ft Absorption Flower Holder Arch Door Tabletop Flower Arrangement Material Floral Craft Wet Foam for Home Garden Florist Wedding Decoration
  3. Florist Shirt Funny Coffee Lover Floral Designer Gift T-Shirt
  4. Florist Botanist Gardener Because Badass Miracle Worker T-Shirt
  5. What in Carnation Flower Floral Designer Funny Florist Pun T-Shirt
  6. I’m A Florist Caffeine Glitter & Chaos Funny Floral Florist T-Shirt
  7. Funny Florist Gift Flower Design I’m A Florist T-Shirt
  8. American Floral Story Halloween Florist Funny Horror Parody T-Shirt
  9. Womens Florist Shirt Funny Crazy Flower Lady Floral Florist Gift T-Shirt
  10. Florist (21st Century Skills Library: Makers and Artisans)

Best Seller #1

Florist Definition Floral Designer T-Shirt

Florist Definition Floral Designer T-Shirt

  • Perfect florist gift for floral designer and all flower lovers! Great for any florist shop owner or gardener.
  • Gardener gift idea for Christmas, Birthday or any occasion.
  • Lightweight, Classic fit, Double-needle sleeve and bottom hem

Best Seller #2

JNDJNFV 14Piece Flower Arrangement Kit  6.9ft Absorption Flower Holder Arch Door Tabletop Flower Arrangement Material Floral Craft Wet Foam for Home Garden Florist Wedding Decoration

JNDJNFV 14Piece Flower Arrangement Kit, 6.9ft Absorption Flower Holder Arch Door Tabletop Flower Arrangement Material Floral Craft Wet Foam for Home Garden Florist Wedding Decoration

  • Material: This floral foam base is made of plastic and flower mud, it can match any style bouquet of flowers, this foam soaks up water like a sponge and acts as a preservative to prolong the life of the flowers.Size: 280cm/9.2ft.
  • Uses: Typical uses include decorative hanging arrangements, novelty arrangements and dried flower trees, Christmas wreaths and creation, tree decorations and all types of craft work.
  • Convenient:Pre-cut to save time, made to fit perfectly into all kind shaped size container, it saves any cutting and wasting of foam so giving excellent value for money.
  • Time Saver: The foam has short water absorption time, large water retention rate to support the flowers in the right position to keep flower stable, wet and fresh. Easily replace, create beautiful floral decorations.
  • Applications: This round sphere flower mud can make the beautiful arrangement easily. Suitable for wedding aisle decoration, table centerpiece, house decorations, florist supplies, meeting site decorations and other special events.

Best Seller #3

Florist Shirt Funny Coffee Lover Floral Designer Gift T-Shirt

Florist Shirt Funny Coffee Lover Floral Designer Gift T-Shirt

  • Funny florist shirt and floral designer shirt for all coffee lovers. Florist coffee shirt and coffee floral designer shirt with a humor quote about flowers and coffee. Coffee lover florist shirt with a joke saying.
  • Floral designer gift, funny florist gift, floral design gift for coffee lovers for birthday or christmas. Funny floral designer gift for your florist friend or floral designer mom. Florist birthday gift, floral designer christmas gift.
  • Lightweight, Classic fit, Double-needle sleeve and bottom hem

Best Seller #4

Florist Botanist Gardener Because Badass Miracle Worker T-Shirt

Florist Botanist Gardener Because Badass Miracle Worker T-Shirt

  • Are you looking for a matching gift? Then you should buy this outstanding design! People will love this cool design. Great gift for your mother, father, grandfather, grandmother, uncle, aunt, sister or brother.
  • An ideal gift idea for lovers and fans whether for Christmas or birthday. A great surprise for any special occasion such as Father’s Day, Mother’s Day and any other anniversary. Papa, Mama, Grandpa or Grandma will be happy about it.
  • Lightweight, Classic fit, Double-needle sleeve and bottom hem

Best Seller #5

What in Carnation Flower Floral Designer Funny Florist Pun T-Shirt

What in Carnation Flower Floral Designer Funny Florist Pun T-Shirt

  • Funny florist joke for gardener, wedding planner, flower arranger, flower shop owner, or floral designer.
  • Western saying What in Carnation flower pun.
  • Lightweight, Classic fit, Double-needle sleeve and bottom hem

Best Seller #6

I m A Florist Caffeine Glitter & Chaos Funny Floral Florist T-Shirt

I’m A Florist Caffeine Glitter & Chaos Funny Floral Florist T-Shirt

  • Funny florist outfit for professional florists with flower shop or hobby florists. Perfect for all floral designer who love the work with fresh flowers. Also great for gardeners, landscapers and botanists. Funny outfit for an introverted & shy plant lover.
  • Funny florist work quote. Makes a great apparel for a florist, gardener, landscaper, floral designer. Humor florist design for a florist with sense of humor. Perfect for everbody who loves flowers. Great flower lover apparel.
  • Lightweight, Classic fit, Double-needle sleeve and bottom hem

Best Seller #7

Funny Florist Gift Flower Design I m A Florist T-Shirt

Funny Florist Gift Flower Design I’m A Florist T-Shirt

  • This I’m a florist tee is a beautiful gift idea for florists or all people who love fresh flowers and the flower design. Florist quote t shirt.
  • Florist shirt, florist tshirt, funny florist t shirt for the florist or florists who sell wonderful flowers or hobby florists who have flower power in their garden.
  • Lightweight, Classic fit, Double-needle sleeve and bottom hem

Best Seller #8

American Floral Story Halloween Florist Funny Horror Parody T-Shirt

American Floral Story Halloween Florist Funny Horror Parody T-Shirt

  • Featuring a floral arrangement, this is sure to be a hit with Florists on Halloween. Makes a great lazy Halloween customer for Florists that are fans of Halloween television shows.
  • CLICK ON OUR BRAND NAME to see similar designs or apparel. Halloween flower arrangement tee.
  • Lightweight, Classic fit, Double-needle sleeve and bottom hem

Best Seller #9

Womens Florist Shirt Funny Crazy Flower Lady Floral Florist Gift T-Shirt

Womens Florist Shirt Funny Crazy Flower Lady Floral Florist Gift T-Shirt

  • Florist shirt for every crazy flower lady. Funny florist shirt for professional or hobby florists and every floral designer. If you love arranging flowers, designing nice floral arrangements this crazy flower lady shirt is for you. Florist quote shirt.
  • Makes also a nice florist christmas gift or florist birthday gift. Humor floral designer gift and flower lover gift. Working with flower shirt for crazy flower ladies.
  • Lightweight, Classic fit, Double-needle sleeve and bottom hem

Best Seller #10

Florist (21st Century Skills Library: Makers and Artisans)

Florist (21st Century Skills Library: Makers and Artisans)

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